We take the stage, filled with so much excitement and joy. We know the work we do rock. And for so many established businesses, we have that proven track record. Speaking on stages, delivering webinars and other presentations is a natural progression to grow our visibility and sales.
However,, almost all business owners and leaders who lead from a genuine place, often crash and burn.
Why?
Typical Reason Your Conversions are Low No. 1:
“YES! I crushed it!” Big smile, flying on cloud nine. “I can’t wait to see how many products I sold and meet my new clients.”
Heads over to the table.
“You only sold one,” says the assistant.
Feeling crushed — but no longer in the “crushed it” kind of way.
Yes, you come off that stage and people tell you that you're amazing. Yet you're sales show otherwise.
💡 If they see you as inspiring but don't buy, it's most likely because you've either overwhelmed them with too much information, leaving them to question if you know how to get them results.
Or
💡You gave them so much that they feel full. They feel like they can fly, they got the solutions they needed and think they don't need to work with you. It is SO frustrating — I know. So many of clients who come to me, over give and get very little in return. They feel defeated.
Typical Reason Your Conversions are Low No. 2:
“Cindy, I spent $10,000 to learn how to speak to sell. I am doing everything I learned. I don’t get it. Why am I not selling very much? I feel so ashamed or like there is something wrong with me.”
I have heard these confessions for over 15 years now. And if you have experienced something similar, I am here to tell you, IT IS NOT YOUR FAULT. Let’s release that shame right now. Let it go.
The truth is that…
💡 If you spent the money to learn how to sell from the stage and you're not converting to the level you desire, it's most likely because you are out of alignment with standard selling scripts and the other sales tactics you were taught. In fact, it probably makes you feel nauseous.
Stop trying to sell. You don’t need to. Creating a space where people feel invited to work with you vs being “pushed” has everything to do with HOW you craft the story, shape your content and foster trust with your audience.
Diagnosing the Root Causes
If you are committed to leading from integrity and delivering your message from a truthful, genuine place, you never have to sell. There is absolutely another way.
Today, we tackled two of the big reasons why your sales from the stage are low but there are almost always other nuances that are impacting your sales.
The Solution:
✨️ The first step is to book an hour call with me to diagnose what is working and what is losing you sales and credibility.
From there, we will identify ways to up-level your talk so you can deliver it in a way that builds the trust and desire needed to sell from your truth, not sales tactics.
If you are ready to increase conversions on your presentations, I invite you to…
Book an Assessment & Strategy Call
